In 2010 DAY entered a new era with the launch of 2NDDAY in addition to the existing Women’s and Home brand lines – a younger and more urban edition of the classic DAY style.
2NDDAY is a Danish/Scandinavian progressive woman’s label standing on the base of denim, leather and tailoring, with focus on an excellent quality and fit. 2NDDAY is an artistic atelier with a raw elegance and collections are divided into jeans and ready to wear.
2NDDAY’s mantra is: To create is to destroy. This means that we are always evolving. We are breaking the rules. We want to be where we have not been before. We want to see what we have not seen before.